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Beyond Privacy
& Identity Protection

Image & Video Protection

D-ID technology protects facial images and videos from facial recognition misuse. To the human eye, D-ID-protected facial images are nearly identical to unprotected originals. Yet facial recognition software cannot match an identity to a protected image.

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For both images and videos, D-ID de-identification protection is hack-proof and cannot be reverse-engineered.

In the event of a data breach, no D-ID-protected identity is at risk. Compromised credentials contain no sensitive biometric data that can be attributed to a given photo’s original subject.

Biometric Database Security

D-ID’s ability to block facial recognition AI makes it one of the most powerful biometric security technologies on the market.


Recent years have seen exponential growth in the use, storage and dissemination of facial images in both private and public organizations with sensitive biometric databases.

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To ensure privacy and meet GDPR data protection requirements, organizations that store and process facial images for identification and authentication need to implement security solutions.


The D-ID system protects images from unauthorized and automated facial recognition. D-ID-protected facial images block identification by facial recognition algorithms, while still enabling recognition by humans. Organizations now have a more secure way to store photos and videos while guaranteeing the privacy and security of their employees, customers and users.

GDPR and Facial Recognition

With the rise of facial recognition technologies, regulators recognized the importance of privacy and protection of Personally Identifiable Information (PII). This has led to the application of stricter data protection regulations, including the European Union’s General Data Protection Regulation (GDPR), HIPAA, BIPA and more.

According to GDPR, facial images are considered “Sensitive Personal Data” and are subject to strict security requirements and restrictions. All companies that handle the personal data of EU citizens are required to meet these new data protection requirements.

D-ID enables organizations to comply with increasingly-strict privacy regulations, protecting sensitive biometric databases and reducing liability – even in the event of a data breach. Our unique solution helps companies implement crucial GDPR principles, including Privacy by Default, the Right to be Forgotten and Privacy by Design, which promotes privacy and data protection by integrating privacy principles early in the development process.

With the steady rise of facial recognition technologies, facial images are easily becoming the most sensitive type of personal information. As such, they require the strongest protection possible. Technologies such as the one D-ID has developed (…) will greatly assist companies in complying with much-needed privacy regulations such as the GDPR and HIPPA. They incorporate the essentials of Privacy by Design, especially, Privacy as the Default, dramatically raising the bar on privacy and data protection.

Dr. Ann Cavoukian, Developer of the Privacy by Design Concept

Facial Biometric Data Protection

Data breaches occur daily, causing millions of dollars in financial and reputational damage to organizations worldwide. D-ID’s de-identification solution protects facial biometric data without affecting the convenience and usability of facial images and videos. Users feel more protected, yet the experience remains unchanged.


Privacy leaders go the extra mile by implementing cutting-edge technologies to protect employees, customers and users at all times. By protecting sensitive private data even in the event of a security breach, organizations can enjoy measurable brand and reputational benefits.