D-ID, as its name implies, de-identifies photos so facial recognition technology can’t work on them. The company replaces all personally identifiable information, such as faces and license plates, with anonymized computer-generated data. Existing solutions rely on blurring or pixelation, while D-ID anonymized faces retain a natural complexion and key attributes like age, gender, gaze, and so on.
Adding to its de-identification capabilities, D-ID discussed its news smart anonymization capability. It’s designed for video — in all its forms, but primarily as it pertains to applications like smart cities and companies that store people’s user-generated video. The assumption is that those companies should, but likely won’t, protect your face data. D-ID can replace your actual face with a computer-generated avatar that retains demographic information but strips out your vulnerable “faceprint.”
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