Privacy Policy

Last Updated: January 2022

In order to ensure transparency and give you more control over your personal information, this privacy policy (“Privacy Policy”) governs how we, De-Identification Ltd. (“D-ID” “we”, “our” or “us”) use, collect and store personal data we collect or receive from or about you (“you”) such as in the following use cases:

  • When you browse or visit our website, https://www.deidentification.co/ (“Website”);
  • When you make use of, or interact with, our Website:
    1. When you contact us to request a demo or for any other inquiry
    2. When you contact us
    3. When we process your job application
    4. When you download material from the Website.
  • When you attend a marketing event, exchange business cards with us or otherwise and provide us with your personal data for marketing purposes
  • When we use the personal data of our customers, prospects or service providers (e.g. contact details).
  • When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn).

 

We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal data. “Personal data” or “personal information” means any information that can be used, alone or together with other data, to uniquely identify any living human being. Please note that this is a master privacy policy and some of its provisions only apply to individuals in certain jurisdictions. For example, the legal basis in the table below is only relevant for GDPR-protected individuals.

Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.

Table of contents: What information we collect, why we collect it, and how it is used.

  1. How we protect and retain your personal data.
  2. How we share your personal data.
  3. Additional information regarding transfers of personal data.
  4. Your privacy rights.
  5. Use by children.
  6. Interaction with third party products.
  7. Log files.
  8. Analytic tools.
  9. Specific provisions applicable under California privacy law.
  10. How to contact us.

 

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy.  If we implement significant changes to the use of your personal data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.

  1. WHAT INFORMATION WE COLLECT, WHY WE COLLECT IT, AND HOW IT IS USED
Specific personal data we collect

 

Why is the personal data collected and for what purposes? Legal basis (GDPR only, if applicable) Consequences of not providing the personal data

When you browse or visit our Website

Cookies, IP address, analytics data (e.g. pages viewed), and log files.

 

For more information, please read our cookies policy [Cookies Policy]

To operate and improve our Website.

To remember your preferences and various settings and personalize your experience.

For security purposes.

To monitor the usage of our Website.

Legitimate interest (essential cookies)

Consent (non-essential cookies)

Certain Website features may not be available.

Read more about the purposes of each cookie here [Cookies Policy]

When you make use of, or interact with, our Website

When you contact us to request a demo or for any other inquiry

  • Full name
  • Email address
  • Country
  • Company name
  • Phone Number
  • Any other data that you decide to provide with us
Such personal data is required in order to facilitate a conversation with you, whether you are a prospect or just looking to better understand what we do.

To provide you with a demo.

To send you marketing communications.

Legitimate interest (e.g. provide a demo or answer a question)

Processing is necessary for the performance of a contract (i.e. license agreement) to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

Consent (marketing)

Cannot facilitate conversations with prospects.

Cannot provide you with a demo.

Cannot send you marketing communications.

When you contact us

  • Full name
  • Email address
  • Company name
  • Job title
  • Phone Number
  • Any other data you provide
To process and respond to your request.

To send you marketing communications.

Legitimate interest (e.g. provide a demo)

Processing is necessary for the performance of a contract (i.e. license agreement) to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

Consent (marketing)

Cannot process and respond to your request.

Cannot send you marketing communications.

When we process your job application

·

  • Full name
  • Email address
  • Phone Number
  • CV/Resume
  • Any other data you provide

Please note: in some cases we also receive this personal data from third parties such as recruitment agencies.

To assess you as a candidate.

To analyze your application.

To communicate with you.

Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract (i.e. employment contract)

Legitimate interest (e.g. to assess you as a candidate)

Cannot assess you as a candidate.

 

Cannot analyze your application.

 

Cannot communicate with you.

When you attend a marketing event, exchange business cards with us or otherwise provide us with your personal data for marketing purposes

·

  • Full name
  • Email address
  • Company name
  • Job title
  • Phone Number
  • Any other data you provide
To establish a business connection.

To send you marketing communications.

Legitimate interest (e.g., to establish a business connection)

 

Consent (marketing)

Cannot establish a business connection.

 

Cannot send you marketing communications.

When we use the personal data of our customers, prospects or service providers  (e.g. contact details)

  • Full name
  • Email address
  • Physical address
  • Phone number
  • Company name and details
  • Payment information
  • Any other information that you decide to provide  us with
To provide our products and services.

To perform the applicable agreement.

To communicate with you.

Processing is necessary for the performance of a contract to which our customer is a party

Compliance with a legal obligation (e.g. tax laws, bookkeeping laws, etc.)

Legitimate interest (e.g. send you contract-related communications)

Cannot provide our products and services

 

Cannot perform the applicable agreement

 

Cannot communicate with our customers/clients

When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn)

  • Full name
  • Email address
  • Social media channel
  • Any other data you decide to provide us with
To respond to your requests via our social media channels

To send you marketing communications.

Legitimate interest (e.g. respond to your requests in our social media channels)

Consent (marketing)

Cannot respond your request in our social media channels

 

Cannot send you marketing communications.

 

Finally, please note that some of the abovementioned personal data may be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, to ensure there is not violation of our Ethical Code and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your personal data. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about the use of our services. We may use Anonymous Information and/or disclose it to third parties without restrictions (for example, in order to improve our services and enhance your experience with them).

  1. HOW WE PROTECT AND RETAIN YOUR INFORMATION

 

  • Security. We have implemented appropriate technical, organizational and security measures designed to protect your personal data. However, please note that despite our efforts to protect your data, we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.

 

  • Retention of your personal data. Your Personal Data will be stored until we delete the record and we proactively delete it or you send a valid deletion request. In some circumstances we may store your personal data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your personal data or dealings. We have an internal data retention policy to ensure that we do not retain your personal data perpetually. Regarding retention of cookies, you can read more in our cookie policy [Cookies Policy].

 

  1. HOW WE SHARE YOUR PERSONAL DATA

 

We may share your personal data as follows:

  • With our service providers:
    1. With cloud service providers for hosting purposes;
    2. With websites and web content creation platforms in order to help us manage our Website;
    3. With email providers, marketing, CRM (e.g., Salesforce or Hubspot) and other similar tool providers; and
    4. With analytic companies, in order to help us understand and analyze information we collect in accordance with this Policy.
  • With our business partners with whom we jointly offer products or services. We may also share Personal Data with our affiliated companies.
  • To the extent necessary, with regulators, courts or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order;
  • If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your personal data to such third party (whether actual or potential) in connection with the foregoing events;
  • In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your personal data in connection with the foregoing events; and/or
  • Where you have provided your consent to us for sharing or transferring your personal data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality).

 

  1. ADDITIONAL INFORMATION REGARDING TRANSFERS OF PERSONAL DATA

 

 

  • External transfers: Where we transfer your personal data outside of EU/EEA (for example to third parties who provide us with services), we will obtain contractual commitments from them to protect your personal data.
  1. YOUR PRIVACY RIGHTS. HOW TO DELETE YOUR ACCOUNT

 

  • Rights: The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by the GDPR):
  • You have a right to access personal data held about you. Your right of access may normally be exercised free of charge, however, we reserve the right to charge an appropriate administrative fee where permitted by applicable law;
  • You have the right to request that we rectify any personal data we hold that is inaccurate or misleading;
  • You have the right to request the erasure/deletion of your personal data (e.g. from our records). Please note that there may be circumstances in which we are required to retain your personal data, for example for the establishment, exercise or defense of legal claims;
  • You have the right to object, to or to request restriction, of the processing;
  • You have the right to data portability. This means that you may have the right to receive your personal data in a structured, commonly used and machine-readable format, and that you have the right to transmit that data to another controller;
  • You have the right to object to profiling;
  • You have the right to withdraw your consent at any time. Please note that there may be circumstances in which we are entitled to continue processing your data, in particular, if the processing is required to meet our legal and regulatory obligations. Also, please note that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;
  • You also have a right to request certain details of the basis on which your personal data is transferred outside the European Economic Area, but data transfer agreements and/or other details may need to be partially redacted for reasons of commercial confidentiality;
  • You have a right to lodge a complaint with your local data protection supervisory authority (i.e., your place of habitual residence, place or work or place of alleged infringement) at any time or before the relevant institutions in your place of residence. We ask that you please attempt to resolve any issues with us before you contact your local supervisory authority and/or relevant institution.

 

You can exercise your rights by contacting us at info@d-id.com. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initially requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

  • Deleting your account: Should you ever wish that we delete your personal data, you may do so by emailing info@d-id.com with the headline “Deletion Request”. If you terminate your account, any association between your account and personal data we store will no longer be accessible through your account. However, given the nature of sharing on certain services, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public (e.g. on social networks).

                                                                                            

  1. USE BY CHILDREN

 

We do not offer our products or services for use by children and, therefore, we do not knowingly collect personal data from, and/or about children under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any personal data to us without involvement of a parent or a guardian. For the purposes of the GDPR, we do not intend to offer information society services directly to children. In the event that we become aware that you provide personal data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at info@d-id.com.

  1. INTERACTION WITH THIRD PARTY PRODUCTS

We enable you to interact with third party websites, mobile software applications and products or services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect Personal Data from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

 

  1. LOG FILES

We use log files. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, clicked pages and any other information your browser may send to us. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.

  1. ANALYTIC TOOLS
  • Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with personal information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
  • Facebook Custom Audience

We reserve the right to remove or add new analytic tools which would be reflected in our Policy at that time.

  1. SPECIFIC PROVISIONS APPLICABLE UNDER CALIFORNIA PRIVACY LAW
    • Our California Do Not Track Notice: Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We may collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Services. If you choose to operate your web browser “do not track” signals or any other mechanism that provides consumers the ability to exercise choice regarding the collection of such information, we will abide by your request and stop collecting such information. We [may/do not] allow third parties [such as such as companies that provide us with analytics tools,] to collect personally identifiable information about an individual consumer’s online activities over time and across different web sites when a consumer uses the Services.
    • Deletion of Content from California Residents: If you are a California resident under the age of 18 and a registered user, California Business and Professions Code Section 22581 permits you to remove content or personal information you have publicly posted. If you wish to remove such content or personal information and you specify which content or personal information you wish to be removed, we will do so in accordance with applicable law.  Please be aware that after removal you may not be able to restore removed content. In addition, such removal does not ensure complete or comprehensive removal of the content or personal information you have posted and that there may be circumstances in which the law does not require us to enable removal of content.
    • Your Choices

 

You have certain choices about your Personal Information. Where you have consented to the processing of your Personal Information, you may withdraw that consent at any time and prevent further processing by contacting us as described in this Privacy Policy. Even if you opt out, we may still collect and use non-Personal Information regarding your activities on our services and for other legal purposes as described above. While we cannot guarantee privacy perfection, we will address any issue to the best of our ability as soon as possible. We will process such requests in accordance with applicable laws.  To protect your privacy, we will take steps to verify your identity before fulfilling your request.

 

  1. CONTACT US

 

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at info@d-id.com and we will do our best to resolve your request.

  • Data controller: De-Identification Ltd.
    Yael Street 3, Tel Aviv